Creating a cost-effective marketing approach is at the top of the list of most small businesses, especially given the current economic climate that is pushing companies to curb their spending in this area. Raising the profile of your brand is essential for its survival and branded items, such as a promotional USB by Ideas by Net (http://www.ideasbynet.com/usb_products.html), can help you do this even on a budget. Ideas by Net offer a range of creative and inspirational tools for you to incorporate into your marketing strategy.

Thick and glossy sales brochures can be expensive to produce and distribute, particularly if they are sent out internationally. Promotional USB sticks, however, are cheap to produce and can save you money on mail shots. They also offer existing and potential customers a functional device they can use in the workplace or at home. For example, you could wow them with the world’s most compact USB flash drive at 500GB with your brand logo, website details and slogan featured on it http://flashchiptech.wordpress.com/2009/12/18/largest-usb-flash-drive-pendrive-stick-in-the-world-500gb-amazing-smallest-size-available/

Using promotional USBs in your marketing strategy is likely to generate a great deal more exposure compared to the more costly and less-functional printed prospectuses. For maximum impact, before distributing pre-load each USB stick with an “electronic” version of your brochure.